Enriching the database
This poll is part of a pharmaceutical website customizations project. To customize the pages more assertively, we need to gather more information about the channel's user base. This survey had the main objective of helping to enrich the existing database.
Introduction
Analyzing the performance of the e-commerce, we found that 37% of users who access the desktop checkout abandon the payment step.
On mobile, this number was even higher, with 44% of users abandoning the payment step. We also noticed that 37.5% of users who abandon payment go to the cart.
The next step was to understand what motivated this user behavior.
Approach
83 people responded
33 days of research
10 Questions about different themes: Understanding of Content, Navigation and Engagement.
Crucial Insights
REGISTRATION TRIGGERS
Of the benefits found on the platform,
the following stood out:
1. Convenience | Being able to watch where and
whenever you want (48% of respondents)
2. Gratuity | Quality content to
zero cost (36% of respondents)
3. Update speed | Easy access to
content (30% of respondents)
These are the main reasons that
users register on the platform.
These are the benefits that
we must keep in communications about the
product.
For more information, contact mirandamoreiraleticia@gmail.com